ClickSquared, a leading global provider of SaaS marketing software enabling companies to engage intelligently and effectively with their customers, today announced it was recognised by the independent research firm Gartner, Inc., in its “Magic Quadrant for CRM Multichannel Campaign Management”* report. The Magic Quadrant research methodology provides a graphical competitive positioning of technology providers in fast-growing markets. ClickSquared was recognized for its ability to execute and completeness of vision.
ClickSquared’s Cross-Channel Marketing Hub (Hub) allows marketers to consolidate and manage multi-dimensional customer data, easily analyse and visualise that data, develop cross-channel marketing campaigns with an intuitive drag-and-drop UI and deliver relevant offers and messages across their customers’ preferred channels. ClickSquared’s Hub includes clickSOCIAL, a collection of 14 ready-to-deploy social apps for Facebook and Twitter which allow marketers to better engage their fans, generate newsfeed stories to build brand awareness and grow their fan base, and convert anonymous fans and followers into their direct marketing programs, and clickSCORE, in-database “always on” industry-specific predictive and descriptive models -- such as likelihood to convert, time to next purchase, likelihood to attrite and next best product -- providing an accurate and up-to-date understanding of customer behaviour.
According to Gartner, “Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centres and email. This approach can include integrating marketing offers/leads with sales for execution. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflows. Advanced analytic functionality includes predictive analytics and campaign optimisation.”
“We believe ClickSquared’s placement in the well-respected MCCM Magic Quadrant is a testament to the power of our Cross-Channel Marketing Hub, our fourth generation SaaS marketing platform. ClickSquared’s Hub marries enterprise-class campaign management, marketing database management and customer intelligence tools with delivery and execution across email, direct mail, web, survey, mobile and social channels – uniquely delivered in the cloud” said Wayne Townsend, CEO of ClickSquared. “For marketers seeking an alternative to integrating ‘big software’ from multiple vendors, managing ‘big data’ and developing ‘big analytics,’ the Hub is very compelling. When marketers use the Cross-Channel Marketing Hub, they appreciate both the breadth and depth of its capabilities and how we’ve made advanced cross-channel campaign management functionality accessible and easy to use. I am pleased to receive this recognition from Gartner.”
"ClickSquared is dedicated to helping our clients achieve world-class results, so the recognition we have received from Gartner in this report is extremely gratifying,” said Dan Smith, senior vice president of marketing at ClickSquared. “We are delighted that ClickSquared has been named to the Magic Quadrant for CRM Multichannel Campaign Management and that we matched up favourably across the evaluation criteria. We consider this placement affirmation of the value we bring to our clients on a daily basis.”
Smith continues, “For marketers looking for an enterprise-class cross-channel campaign management solution that also seek the low cost of ownership, fast time to value, and capacity on-demand advantages of the cloud, I am confident they’ll like what ClickSquared has to offer.”